Christmas shopping just got exciting as Mumbai’s premier luxury exhibition The Pinwheel Project



Mommies mark your calendars as after an 18 month hiatus, Pinwheel Project is back with its Christmas edit! The Pinwheel Project is a one-stop-shop event for fashion-forward kids and mommies. This exclusive exhibition showcases the best of clothing, bedding, accessories, toys and other premium goods and services for toddlers, mothers to be, as well as mothers with children in the age group of 0-14 from all over the country and abroad. After 5 years of successful events in Mumbai and Calcutta, Pinwheel Project is here to serve up the best in the mommy and child space.

"Pinwheel Project is a community of wonderful local and international vendors (small scale and large scale) who have excellent products and services. It has been a tough year for brands in the children’s space and we want to support them as we always do by giving them this platform to showcase. With the holiday season already beginning and with some semblance of normalcy returning to Mumbai, our Christmas edit is sure to be a great success for our brands," says Shouger Merchant Doshi, co-founder.

With baby essentials and accessories, all under one roof, get ready to shop to your heart's content this month as this exhibition is every parent's dream come true! What started in 2016 over some candid coffee shop conversations about the lack of availability for kids requirements, three passionate working mothers - Shouger Merchant Doshi, Ragini Vakil and Aditi Kapur decided to bridge the gap and make these resources more accessible. The idea was to gather maximum information and commodities that a mom would require ranging from clothing, accessories, games, toys, activity boxes to additional services such as schools and other institutions, photographers, etc. This lifestyle exhibition is the answer to anything, and everything related to those little ones!



“Parents look forward to attending Pinwheel Project's bi-annual edit because they can find everything under one roof. Due to Covid-19, as parents we have all missed that touch and feel experience to actually be able to see offerings and that joy of impulse purchasing so Pinwheel Project is your chance to get hand-picked well-curated options for you and your child in one space," says Ragini Vakil, co-founder.

Promising a Christmassy event with décor done by Finale Eventz, and more than 70 brands related to children and mothers to be participating where you can find everything under one roof.

“The curation of our brands is something we always stress on and what keeps people coming back to Pinwheel Project. Our goal has always been to provide an aesthetic, trusted and well-curated forum where people can shop knowing that these vendors are approved by three moms who are firmly entrenched in the space," says Aditi Kapur, co-founder.



True to their core, they have a wide selection of everything you need from bedding brands to clothing brands to nursery brands to furniture and home decor and educational games and toys. The lineup this year is promising with brands such as The Story Brand, Cradle & Maa, COO COO kids, La Dee Da, Block Hop, Aria + Nica, The Story Merchants and many more dedicated brands for children’s essentials and couture. And mommies, don’t fear – there is plenty for you too from beautifully embroidered shirts by Pallavi Swadi to MNSH jewelry, jammies from Smugglerz, luxury stationery from Velvet Ribbon and stunning headbands and bags from Waikiki. If you like to twin with your little one, there are some great options for that too! You will also find a wide array of interesting FMCG brands suitable for both parents and children such as the international brand YumEarth’s organic sugarless lollipops, Tata Soullful’s delectable but healthy ragi cornflakes, snowglobe desserts by White Light Food, Cocoa Panda’s delectable hammer cakes to NOTO ‘s popsicles. And if you want to lounge and grab a bite, there is a spread by Blue Sea as well. What is more? A renowned baby photographer Ruchita K. Jain will be clicking pictures for all the moms and kids at the decorated Christmas Tree during the event. And since it is Christmas, it is the time to give, so if you have a heart for contests, try your luck at winning the Pinwheel Project hamper!

This event is a must-attend for those looking for an upgrade and explore new trends in the kid's space ranging between 0-14! You don’t want to miss this!

When: Thursday, December 16, 2020

What: Pinwheel Project - The Christmas Edit

Where: Blue Sea, Worli

Timings: 11 am to 8 pm, with an exclusive preview from 10-11 am

Entry: Free