The brand operates in India's new and emerging mixers category, which is expected to grow to Rs 7,000 crore over this decade. According to a study by The Lancet, India's alcohol intake increased by 38% to 5.9 litres per adult in a year in 2017 from 4.3 litres per adult in 2010.
Bab Louie & Co. is a premium cocktail brand aiming to give customers enough options to make bar-like cocktails at home without compromising on flavours, the complexity of craftsmanship, or the need for several ingredients.
Bab Louie "Adds Soul To Your Spirits" - adding "that" missing piece, keeping your cocktail one step away from a bar-like cocktail !!
Bab Louie & Co. started in the year 2020 with a single product line of Cocktail Mixers and within a year expanded their product range to Cocktail Bitters, Cocktail Garnishes, and Bar Accessories. Bab Louie & Co. became India’s First Crafted Bitters (Bitters are Liquid Spices/Flavours for making Cocktails) brand in the year 2021 and now is an exclusive bitters partner of several recognized hotel chains, Bars, Restaurants, and Breweries.
Alcobuzz awarded Bab Louie Bitters Best Indian Bitters of 2021. Bab Louie & Co. has already served 10,000+ Customers pan India and their products are used across many recognized Hotels like Oberoi Hotels & Resorts, Hyatt Regency, Le Meridien, Roseate Hotels, The Leela, Holiday Inn, Taj Hotels, ITC Group of Hotels, Prost Brewery & Co.
Bab Louie & Co.'s premium range of Handcrafted bitters got demand from overseas so in 2022 they expanded their operations to the North American Market through Amazon US & Canada markets along with Offline presence through Non-Alcoholic Stores & Bars (Like Boisson, Spirited Away, etc). Bab Louie plans to expand its product portfolio by getting into the Ready Drink cocktails category in the upcoming years.
Bab Louie & Co. simply aim in having an Omnichannel presence along with building a strong brand by serving the best Hotels & Restaurants by winning their Bartender & Mixologist's trust & at the same time winning consumer trust who wants to enjoy drinks at their home without any hassle as being a fun-loving consumer brand (HOME-TENDERS).